5 Things that make the MM Styling Academy Course unique!
We get it; there are SO many Personal Styling Training Courses to choose from so what makes the MM Styling Academy so different?
1): We've been there and done it!
I started with no experience of styling 'real women', very limited budget, I'd just moved to a countryside location where people 'didn't do fashion' (just tweed and flat caps) and all I really had was the backing of friends who would constantly ask for style advice. You don't need anything more than that either. If you've got the passion for style and love of shopping then i'll show you how to turn that passion into a successful career as a personal stylist in your local area.
2): Learn how to style real women of all shapes, sizes and ethnicity...
Over the years i've been a 'secret shopper' on many styling courses and apart from the odd snippet of information which I had to gleam from the stylists most painted an incredibly glossy picture of their job (photo shoots, after show parties, large pay packets etc.). That's not the world I work in, in fact it couldn't be further from the truth! I style your normal 'real' woman, mum, grandma, aunty etc. who typically shops on the high street (or online) with two kids hanging off her arm and panic buying for an event because they've put everyone else ahead of themselves.
As such the styling you provide them with has to be relevant to their lifestyle demands. Typically this involves creating a capsule wardrobe which takes them from the school run to coffee with friends, to standing on the side of a sports pitch and maybe the odd supper party / evening out with the girls. These are normal women with normal lives and with lumps and bumps in all the right (and wrong) places.
The beauty of this 'type' of client is that they're everywhere - in the school playground, on your local high street, amongst your friendship groups etc. At the MM Styling Academy we teach you how to tap into the client base that is all around you without having to spend a small fortune on marketing campaigns. Every piece of advice we give comes from our own learnings and is achievable by each of our students (not just those who know how to build a website or network their hearts out!).
3): The reality of running your own business around family commitments
My hourly rate is easy to find (it's on my website; mmpersonalstyling.co.uk) and it doesn't take a genius to know that most people work an 8/9 hour day, 5 days a week so with a little bit of maths you can work out what i'm making on a monthly basis. Wrong. I have two small(ish) children, a husband in the military (away a lot), a house to clean, mouths to feed and a mountain of ironing that is always there! So, the reality for myself is that I need at least one day 'off' to attend to house (and work admin) and personally I choose to work around my children's day meaning that I work between school hours.
Add to this the fact that you'll need at least one day a week prepping for clients that are coming up and you're suddenly down to an average of 3 clients a week and you're only working 4/5 hours on each of those days. Don't get me wrong, i'm very fortunate to earn a good living doing something that I love but family restrictions have meant that my time management skills are impeccable (if I do say so myself!) and i've had to be more creative in some of my styling offerings so that the shortfall in income is made up in other ways (for example Body Shape Master Classes). We'll teach you these practical skills
4): Communication is key
How do you tell your client that the very item they adore is the first item you'd throw away? Or the clients that likes wearing tight tops that do nothing apart from highlight their muffin top? Awkward? It doesn't have to be. I had no clients when I started and no budget for advertising. I had to rely on word of mouth, so my success hinged on my ability to build rapport and make my clients feel as good as they looked.
A lot of this comes from within (how personable you are and how at ease you make people feel) but part comes from being armed with appropriate responses to difficult questions and scenarios. We role play all of these situations over and over again. We'll teach you how to lead the client in such a way that they come to this conclusion themselves and yes, of course we cover the dreaded camel toe!
5): Not everyone lives in London you know!
We know it, plus we like to stay relatively close to home so most of our courses take place within Hampshire or Wiltshire and sometimes at locations such as the Designer Outlets in Bicester and Swindon or large shopping centre locations like the Oracle, Reading, Festival Place, Basingstoke or West Quays, Southampton.
We're a flexible team so as the courses start to fill up we look at the locations of everyone and try and pick somewhere central to the majority. It means most people can get back home each night and if they need a hotel prices are a lot cheaper than London!
Hopefully from this post you can see that the MM Styling Academy is not a typical Personal Styling Training Course; we're brutally honest on the issues faced when styling real women and we'll give you all the tools and insights needed so you can learn to become a personal stylist without making any of the mistakes that we diid!
Please get in touch if you'd like to turn your passion into a career - we'd love to hear from you.
Founder and Style Director
MM Personal Styling
MM Styling Academy